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Resources for Start-up Founders


How Investors Value Startups: Metrics That Really Matter at Seed and Series A
Discover the metrics VCs use to value startups at Seed and Series A — ARR, traction, team, and market size matter most.
3 min read


How Investors Evaluate Startups: The Criteria That Really Matter
What do VCs look for in startups? Learn the real evaluation criteria: team, traction, market, and storytelling — with insights from experts.
3 min read


Fundraising Alone vs With a Fundraising Expert: What Founders Should Know
Raising capital is tough. Learn why founders benefit from working with fundraising experts instead of going solo.
3 min read


How Much Equity Should Founders Give Up at Seed and Series A?
How much equity should founders give up? Explore benchmarks and strategies for Seed and Series A fundraising.
3 min read


Personal Branding for Founders: Why Your Reputation Raises Capital Before You Do
How startup founders use personal branding to raise funds faster. Build credibility, attract investors, and turn reputation into capital.
3 min read


How to Make the Perfect Pitch for Early-Stage Fundraising
Learn how to craft and deliver the perfect startup pitch for early-stage fundraising. Practical tips to convince Seed investors.
4 min read


Startup Fundraising Preparation: 7 Things to Do Before Raising Capital
Learn the key steps to prepare before raising funds: documents, metrics, data room, and investor readiness. Complete startup checklist.
4 min read


How to Build a Winning Startup Data Room for Investors
Learn how to build a startup data room that impresses investors. Step-by-step checklist for due diligence and fundraising preparation.
3 min read


What Types of Startups Raise Funds? and the Right Time to Do It
Discover which startups attract investors, when to raise funds, and key readiness signals. Avoid common timing mistakes and plan your fundraising strategy.
4 min read


Why DeepTech Startups Face Unique Fundraising Challenges — and How to Overcome Them
Why DeepTech startups face unique fundraising challenges and how to overcome them. Strategies for attracting investors and bridging the funding gap.
3 min read
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